Lead Mojo
Free audit
How it works

Audit. Agree. Improve. Prove it.

You're not buying a tool. We run your Google Ads for you, and we're measured against what you were getting before us.

01

Free audit

Request an audit and we send you a sign-up link. You enter your Google Ads Customer ID and accept our manager request inside Google Ads.

  • No passwords shared. You can remove our access any time from Google Ads → Admin → Access and security → Managers.
  • It works alongside your current agency, so nobody needs to be fired to get the audit.
  • We pull your last 90 days: spend, cost per conversion, campaigns, and the searches that cost money but never converted.
  • We check your conversion tracking. Phone taps and page views counted as 'leads' make most accounts look better than they are.
02

Agree your baseline

Your 90-day numbers become the baseline, the 'before' picture. You review it in your login and click to agree.

  • Lead businesses: cost per conversion. Online stores: return on ad spend.
  • If the period wasn't typical (a closure, a one-off promotion), tell us before agreeing and we'll adjust it.
  • Agreeing the baseline starts your free month.
03

Free month (days 1–30)

We rebuild what's wasting money and set up what's missing. Google's bidding needs a few weeks to learn, so this month is on us.

  • Tightly themed ad groups, keywords from your converting searches and Google's data, fresh ads, negatives.
  • Landing pages matched to each ad group, with a quote builder or job qualifier. We build them so the enquiry is captured and measurable — online stores keep their own cart, since that's where the sale happens.
  • Conversion tracking fixed so bidding learns from real enquiries and, once you mark them, qualified leads and won jobs.
04

Measured (days 31–90)

Now it counts. Your guarantee tracker shows baseline vs now, updated daily.

  • Every day: junk searches blocked, poor keywords paused, dead hours trimmed, budget moved to what pays back.
  • Landing page tests, one change at a time. A winner is only called at 95% probability, with 200+ visitors on each version and at least 7 days behind it.
  • Every enquiry from a page we built emails you three buttons — real enquiry, became a job, not a lead. One tap, no login. That's how Google learns what a customer looks like, and it's what we're judged on.
  • On day 90: if your cost per lead isn't lower than your baseline — searches for your business name excluded from both sides, and your lead volume holding up — we refund every management fee you've paid.
05

Ongoing

Month to month after that. Stay because it works.

  • Your login shows results, leads and every change we made, with the reason for it.
  • Weekly or monthly report by email.
  • Leave any time and keep everything. It's all in your own Google Ads account.
Before anything runs

Nothing switches on until the tracking is honest.

Most accounts we audit are measuring something that isn't a lead — a page view, a tap on a phone number, or a sale recorded at the same made-up value every time. Spending against numbers like that just buys the wrong people faster.

  • New campaigns are built paused, every time
  • You see exactly which check is failing and whose job it is
  • Days spent waiting on a fix are visible to both of us
Before a dollar is spentExample
Conversion tracking is firing3 primary actions, all recording
Passed
Landing pages load and convert4 pages checked, forms tested
Passed
Purchase values are real order totals“Purchase” is set to a fixed $345 for every sale
Blocking
Waiting on youFix the value setting in GA4 — instructions sent
2 days

Illustration. Your own checks run against your account, and you see every one that fails.

How a change gets made

One change at a time, called by rules set in advance.

The thresholds are fixed before the test starts, so nobody gets to squint at a chart and declare a winner. Most months the honest answer is "not enough evidence yet" — and that's the answer you'll get.

  • 200+ visitors on each version, 7+ days, 95% probability
  • Still too close after 45 days? We keep the original and try something bolder
  • Every test logged with the version it replaced
Landing page testExample
Headline: “Same-day hot water” vs original612 visitors · 11 days · one change only
Probability the new version is better96%
Called at 95%Winner kept
Logged with the previous versionReversible in one click if it stops working

Illustration. Every test needs 200+ visitors per version and 7+ days before it can be called.

What you'll see

Every change, with what it was before.

You don't have to take our word for what happened this month. The log is the same one we work from, and it's in your login the moment a change is applied.

  • The reason, in plain English, next to each change
  • Most changes reversible in one click
  • Nothing hidden between reports
What changed, and whyExample
Paused keyword “hot water systems”$240 spent, 0 enquiries in 30 days
Undo
Daily budget $40 → $55You approved this on 14 Sep · cap $2,000/month
Undo
Ad schedule trimmedRemoved 11pm–6am — no enquiries in 90 days
Undo

Illustration. Your own log shows every change, who made it and what it was before.

Your money

Your budget only moves when you say so.

Ad spend is billed by Google directly to your own account. We never hold it, never mark it up, and can't raise it past your cap.

  • You set a monthly cap; nothing we plan goes past it
  • Increases come to you with the evidence behind them
  • Ask us to pause and we pause — those days don't count against your guarantee
Budget approvalExample
Raise “Emergency plumbing” $40 → $55/dayLosing 38% of searches to budget · $71 per lead
Approve
Your monthly cap: $2,000This change would take you to $1,650
Decline

Illustration. Nothing raises your budget without this, and nothing plans past the cap you set.

Who does what.

You control the money

You set your budget. We never raise it without asking. Budget increase suggestions come to you with the evidence, to approve or decline.

We handle the work

Keywords, negatives, ads, schedules, landing pages and tests are what you pay us for. It's all done for you and all shown in your login.

You confirm the leads

Mark enquiries real or not — one tap in the email we send you for each one, no login. That's how Google learns what a real customer looks like, and how we're judged.

Every change is recorded with before and after values and the reason for it. Most can be undone with one click.

What you'll need

  • A Google Ads account you've been advertising with, and admin access to it. If an agency set it up, ask them to make you an admin.
  • Your Customer ID: the 10-digit number at the top right of Google Ads.
  • About 5 minutes to sign up and accept our access request.

Find out what your Google Ads are really costing you.

Free audit of your last 90 days: what you spent, what it produced, every search that took money and gave nothing back, and any tracking that's lying to you. No passwords, no obligation, and nothing changes in your account until you say so.

Then: month one free · flat fee · fees back if we don't beat your cost per lead.

Don't like what you see? Remove our access in two clicks. No cost either way.

Get my free audit