Money-back guarantee, measured on your own numbers

Cheaper leads by day 90 — the ones you'd actually call back.

We take over your Google Ads, cut what's wasting money, and get judged against your own last 90 days — with searches for your own name taken out, so we can't win by collecting people already looking for you. Free audit first. Month one free. Flat fee, no lock-in.

  • No passwords — you approve access inside Google Ads
  • Flat $490/month + GST, never a cut of your ad spend
  • Your account and data stay yours — remove us in two clicks

For Australian businesses already spending on Google Ads — trades, local and professional services, and online stores. You'll need admin access to your own account.

Your guarantee trackerExample
Baseline: $86 per lead90 days before us · $7,740 spent · 90 leads
Day 54: $52 per lead40% below your baseline
On track
Blocked "plumber salary gold coast"$212 spent in the audit period · 0 leads
New page headline won96% probability · 540 visitors

Illustration. Your tracker runs on your own account's numbers.

30 daysFree while Google learnsMonth one costs you nothing in fees.
Days 31–90Measured against your own numbersYour agreed 90-day baseline, not our claims.
100%Of fees back if we don't beat itCheaper per lead by day 90, or you don't pay us.
$0Lock-inMonth to month. Your account stays yours.
Who it's for

Owners who'd rather run the business than the ads.

Trades & local services

Plumbers, sparkies, landscapers, cleaners, pest control. Campaigns by service and area; calls and quote requests tracked through to won jobs.

Professional services

Accountants, clinics, consultants. Qualified-lead tracking so Google learns which enquiries actually become clients — because you tell us, in one tap.

Online stores

Bidding on real order value against your break-even return. The guarantee is measured on return on ad spend.

The problem

Most small-business Google Ads quietly lose money. Most owners can't tell.

Broad keywords pull in searches that never buy. Ads land on a homepage instead of a page that answers the search. Tracking counts number taps and page views as "leads". The monthly report shows clicks, not customers.

So we start by showing you, in your own numbers, where the money went — then we only keep the fee if we fix it.

The free audit

First we show you where the money went.

The audit reads your last 90 days and puts a dollar figure on the waste. Nothing changes in your account while you read it, and if you don't like what you see you remove our access in two clicks.

  • Every search term Google reports, with what it cost and what it produced
  • Tracking that counts page views or number taps as “leads”
  • Campaigns that spent and never converted, in your own numbers
Searches that took moneyExample
“plumber salary gold coast”$212 · 34 clicks · 0 enquiries
Blocked
“diy hot water fix”$168 · 27 clicks · 0 enquiries
Blocked
“emergency plumber burleigh”$96 · 11 clicks · 4 enquiries
Kept
Moved to what pays back$380/month out of dead searches, into the four that convert

Illustration. Google reports most search terms but withholds the rarest ones, from every advertiser.

How it works

Four steps. You're never guessing what we're doing.

  1. 1

    Free audit of your last 90 days

    You approve read access inside Google Ads — no passwords. We show what you spent, what it produced, and which searches took money and never became a customer.

  2. 2

    You sign off the starting number

    Your 90-day cost per lead — return on ad spend for stores — becomes the baseline. You agree it in writing. That's the number we're judged on.

  3. 3

    We take over. Month one is free

    We cut the waste, rebuild what's worth keeping, add pages that answer the search, and manage it daily while Google's bidding learns.

  4. 4

    You confirm which leads were real

    Every enquiry emails you three buttons — real enquiry, became a job, not a lead. One tap, no login. That's how Google learns what a customer looks like, and it's the number we're judged on.

What we actually do

The work a good manager does daily, not once a month.

Waste gets cut first

Every search term Google reports is read daily — Google withholds the rarest ones from every advertiser. Junk searches blocked, keywords that spend without converting paused, dead hours trimmed.

Pages that answer the search

Each ad group gets a page built for what was typed, with an instant quote or job qualifier. It's where the enquiry is captured, and it's the half of the job most agencies won't touch. (Online stores keep their own cart — we send ads there.)

One test at a time

Headline, button, layout, quote tool. A winner is only called at 95% probability, with 200+ visitors on each version and at least 7 days behind it.

Budget follows what pays back

Money moves to what's above your break-even. Google's 'optimisation score' is ignored when it just means spending more.

Real leads, not vanity numbers

Every enquiry emails you three buttons: real enquiry, became a job, not a lead. One tap, no login. Those answers go back to Google so bidding chases customers instead of form spam — and they're what your guarantee is measured on.

Nothing switches on until tracking is right

New campaigns are built paused. If your tracking counts page views as leads, or puts the same made-up value on every sale, we won't start spending until it's fixed — and you'll see exactly what's blocking it.

Your account, your money

Everything runs in your own Google Ads account and billing. Access is yours to revoke, any time, in two clicks.

The bit only you can do

You tell us which enquiries were real. It takes one tap.

Every enquiry from a page we built lands in your inbox with three buttons. That one tap is the difference between forty form fills and knowing which six were worth calling back.

Add what the job was worth when you win one, and Google learns what a good customer is actually worth to you.

  • No login — the buttons are in the email
  • Your answers go back to Google, so bidding chases customers not form fills
  • It's also the number your guarantee is measured on
Your new enquiry emailExample
New enquiry: Dave MitchellFrom: Your Business via Lead Mojo · to you · 8:42 am
Phone
0412 555 019
Suburb
Burleigh Heads
Message
Hot water system leaking, need someone today if possible.
Source
Google ad — click ID captured

Was this a real enquiry?

Real enquiryBecame a jobNot a lead
One tap, no login. Google learns from your answer.

Illustration. Real enquiries arrive from your own pages, with your own details.

The difference

Same job. Different incentives.

How management usually works, and how we've set it up instead.

Compared onTypical agencyDoing it yourselfLead Mojo
What you payOften a % of ad spendYour time Flat fee from $490/month
Paid a cut of your ad spendUsually Never — flat fee by spend band
What you see of the workUsually monthly reportingWhen you get a minute Checked daily, changed only on evidence
Judged onConversions — whatever the account counts as oneGut feel Leads you confirmed were real, vs your own baseline
Who decides a change workedTheir judgementGut feel Rules set in advance — 95% probability, minimum traffic, minimum days
If it doesn't workYou still payYou still spent Every fee refunded
Who owns the accountSometimes themYou You — remove us in two clicks
Contract6–12 months typical Month to month

"Typical" is what we see in the accounts we audit — yours may differ, and the audit will tell you.

Our rules

What we'll never do.

Built by a Gold Coast business owner who got tired of paying for ads he couldn't check. We ran it on our own store first.

  • Charge a percentage of your ad spend. The fee is flat for the spend band you're in, so raising your budget doesn't raise our fee — and we tell you before a rise moves you into the next band
  • Lock you into a contract. It's month to month
  • Own your account. Campaigns, history and data stay yours if you leave
  • Invent prices, reviews or offers in your ads
  • Hide what changed. Every change is logged with before and after, and the reason
  • Count a form fill as a lead. You tell us which enquiries were real — that's the number we're judged on
Pricing

One flat fee, set by your ad spend.

No setup fee. No percentage of spend. No lock-in. The first month is free either way.

Starter$490/month + GSTAd spend up to $3,000/month
Growth$890/month + GSTAd spend $3,000–$10,000/month
Scale$1490/month + GSTAd spend $10,000–$25,000/month
Questions

Straight answers.

Find out what your Google Ads are really costing you.

Free audit of your last 90 days: what you spent, what it produced, every search that took money and gave nothing back, and any tracking that's lying to you. No passwords, no obligation, and nothing changes in your account until you say so.

Then: month one free · flat fee · fees back if we don't beat your cost per lead.

Don't like what you see? Remove our access in two clicks. No cost either way.

Get my free audit