Cheaper leads by day 90, or you don't pay us.

• Day 1You agree your baseline. The clock starts.
• Days 1–30Free. We rebuild; Google's bidding learns.
• Days 31–90Measured daily against your baseline.

1. Your baseline

When you connect your Google Ads account we record your last 90 complete days as reported by Google Ads: spend, conversions and conversion value. You review it in your Lead Mojo login and click to agree it. Nothing starts until you do. If that period wasn't typical for your business, tell us before agreeing and we'll work out a fair baseline together, in writing.

2. What's measured

• Lead and service businesses: cost per conversion (ad spend ÷ conversions). Lower is better.
• Online stores: return on ad spend (conversion value ÷ ad spend). Higher is better.
• Where we've agreed a target in writing: cost per qualified lead — enquiries you've marked as real — against that target. Lower is better.
• Conversions are counted the same way as your baseline: the Google Ads primary conversions for your account. If we need to fix broken or double-counted tracking, we'll show you the change and restate the baseline on the same basis before comparing, so the comparison stays like for like.
• Searches for your business name are excluded. If any of your campaigns target your own business name, we take them out of both sides — your baseline and the measured period — using your baseline's own per-campaign figures. Searches for your name that turn up in your other campaigns are taken out of both sides too, using Google's search terms report (Google hides a small number of very low-volume searches, which can't be removed). If those searches can't be read for either period, neither side is adjusted, so the comparison stays like for like. Getting cheaper leads by collecting people who were already looking for you isn't a result, so it doesn't count as one.

3. The timeline

• Day 1 is the day you agree your baseline.
• Days 1–30: free. We set up and Google's bidding learns. No management fee. Results are shown but don't count.
• Days 31–90: measured. Your live tracker shows baseline vs now every day.
• Day 91: result. If the measured result isn't better than your baseline, we refund every management fee you've paid (days 31–90). You can also leave at any time.

4. Conditions

The guarantee applies when all of these hold during days 31–90. The first five are tracked in your login and shown live, so there are no surprises. The last one is an agreement between us — no software can check it.

• You agreed your baseline in your login.
• Your average daily ad spend stays within ±20% of your baseline's average daily spend. We can't fairly compare a very different budget. If you want to change your budget by more than that, we'll show you the effect on the guarantee first.
• Ads aren't switched off for more than 7 days in total, for example because the account was paused, billing failed or ads were disapproved for reasons outside our control.
• Lead volume doesn't fall away. Your leads per day stay at or above 80% of your baseline's rate. Cheaper leads are only worth having if there are still enough of them, so we can't win this by buying fewer.
• You tell us which enquiries were real. Where enquiries come through pages we built, at least 70% need to be marked real or not. It's one tap in the email we send you for each enquiry — no login. Without it there's no way to tell a customer from a wrong number.
• You or others with access don't change conversion tracking, campaigns or budgets in Google Ads without telling us.

If your baseline had no recorded conversions (so there's nothing to beat), the guarantee is based on a target cost per lead we agree with you in writing instead.

5. What's refunded

The Lead Mojo management fees you've paid for the guarantee period. Advertising costs are charged by Google directly to your Google Ads account. We never hold or mark up your ad spend, so it isn't refundable by us. Refunds are paid within 14 days of the result date to the payment method you used.

6. Your other rights

This guarantee is in addition to your rights under the Australian Consumer Law, not instead of them.

Questions? Email leadmojo.co@gmail.com. See also pricing and our terms of service.